What’s Trending is a social listening tool that monitors public conversations around your market, ranks the topics people are actually discussing, and links each one back to the original posts. It suits small marketing teams deciding what to publish next without paying enterprise listening prices. Our read: the evidence-first design is genuinely good and the pricing is aggressive, but the platform coverage is narrow and the whole product is new enough that nothing about it has been independently verified.
What Is What’s Trending?
What’s Trending runs at whatstrending.cc and is built by Wavicle Technologies, the same company behind SendHQ, AuraVMS, JobFinder AI and Compliance Radar.
The problem it targets is a familiar one. Most trend tools hand you a label, a percentage and a chart, with no way to check where any of it came from. What’s Trending inverts that. Every ranked topic keeps its source posts, author handles, timestamps and whatever engagement figures each platform exposes publicly. You can open the original thread and read the customer language yourself. Target users are lean marketing teams, content strategists and founders who need a defensible reason to write about one subject rather than another.
How Does What’s Trending Work?
You start by giving it your website. The tool reads it and proposes a WordBank of market terms and phrases, plus a set of competitor profiles. You edit that list before anything runs, which matters because the scan quality depends entirely on those inputs.
The scan then collects matching public posts across Reddit, Facebook, Instagram and X, retaining each source URL and the engagement metrics the platform exposes. Topics are ranked by activity and momentum rather than raw volume.
Finally you review. Filter by engagement to separate genuine attention from background chatter, compare a seven-day window against a twelve-month one, and read the suggested content angle for each topic. Scans accumulate over time, so the historical record gets more useful the longer you run it.
Key Features
- Source-linked evidence: every topic keeps its post URLs, author, published time and public engagement figures.
- Website-based setup: suggests your WordBank and competitors from your site, with full editing before the scan.
- Engagement filtering: sort by likes, comments, replies, shares and views to drop weak signals.
- Historical windows: compare 7, 30, 90, 180 or 365 days, or inspect all stored evidence.
- Content angles: pairs each topic with the customer concern behind it and a suggested way to address it.
- Keyword demand estimates: optional Google Ads data adds average monthly searches and competition.
- Agent access: REST API, MCP tool endpoint and workspace-scoped keys on the Pro plan.
Performance and Experience
The free tier is the strongest onboarding decision here. It is one complete scan, not a stripped demo, and it needs no card. You can judge whether the tool understands your market before spending anything, which is rare in this category.
Coverage is the real constraint. Four platforms sounds reasonable until you compare it with established listening tools that also read YouTube, TikTok, LinkedIn, news sites, blogs, forums and review platforms. If your customers discuss your product on YouTube or TikTok, this tool will not see it. The terms of service also state plainly that complete coverage of every platform is not guaranteed and that estimates may contain errors.
There is also no sentiment analysis mentioned anywhere. You learn which topics earn attention, not whether the attention is positive. For content planning that is often enough. For brand or crisis monitoring it is not.
Integrations and Compatibility
The developer story is unusually strong for a product at this price. Pro includes a REST API with endpoints for workspace, trends, evidence and scans, plus an MCP endpoint exposing three tools that an AI agent can call directly. The OpenAPI contract is public, and there are agent-readable Markdown files alongside it.
Scans can run as often as hourly on Pro with no monthly cap, and agent keys are scoped to a single workspace, shown once and revocable. That is sensible key design.
The gaps are conventional integrations. There is no Slack or email digest mentioned, no Zapier or Make connector, no CMS plugin, and no export format named anywhere. Everything below Pro is web dashboard only.
Imperial AI Tools Feedback
The design philosophy is the best thing here. Refusing to show a trend without the posts behind it is the correct answer to a category full of unexplained charts, and letting you edit the WordBank before the first scan keeps you in control of what gets measured. Offering a full free scan rather than a crippled demo follows the same logic.
The agent tooling is also ahead of its price point. A public OpenAPI contract, an MCP endpoint and scoped revocable keys at $50 a month is more than most listening tools offer at any price. That said, it is Pro-only, so the $20 plan is a dashboard and nothing more.
Two things temper the enthusiasm. Four platforms is a narrow window on any market, and the absence of YouTube in particular will rule this out for a lot of teams. And nothing here has been independently checked. There are no reviews on G2, Capterra or Trustpilot, no status page, no SLA, and the directory listings in the footer are launch platforms rather than review sites. The product looks well built. The track record does not exist yet.
Suggestions For Improvement
- Add YouTube, TikTok and LinkedIn, since three of the four current sources skew to text.
- Introduce sentiment scoring so users can tell positive attention from complaints.
- Move basic API or webhook access down to the $20 plan.
- Publish a status page and typical scan completion times.
- Add a Slack or email digest so weekly reports reach the team without a login.
- Get listed on an independent review platform so reliability claims can be checked.
