Moz is an SEO platform that helps businesses and marketers with keyword research, backlink analysis, rank tracking, and website optimization. If you are asking how many searches per day on Moz you can actually run, the answer starts with Moz Keyword Explorer, the tool that shows keyword search volume for any term you type in. Moz reports that volume as a monthly estimate, not a daily count, which is where most of the confusion comes from. A free Moz account comes with tight limits on how many keyword lookups you get each month. Moz Pro removes most of that friction and adds deeper metrics, more queries, and campaign tracking. This guide breaks down what each plan allows, how to turn Moz’s monthly data into a daily estimate, and what Moz Pro costs before you commit to a plan.
Quick Answer
Moz does not provide a direct daily search count. It mainly shows estimated monthly keyword search volume, while search limits depend on whether you use Moz Free or Moz Pro.
What Is Moz?
Moz is an SEO software company that builds tools for keyword research, link analysis, rank tracking, and site audits. Rand Fishkin and Gillian Muessig started the company in 2004 as SEOmoz, first as a consulting firm, then as a software business from 2008 onward. The company rebranded to Moz in 2013 and built Moz Pro into one of the more recognized platforms in the Moz SEO space, alongside its widely used Domain Authority scoring system.
SEO professionals use Moz because it packages keyword research, backlink data, rank tracking, and Domain Authority scoring into one Moz software subscription. The Moz keyword research tool sits at the center of that package, since search volume and difficulty scores drive most content and targeting decisions. Freelancers, in-house marketers, agencies, and small business owners who want a clear, guided entry point into SEO tend to pick Moz Pro over more complex platforms, alongside other SEO and copywriting tools built for the same job.
SEO is shifting from traditional keyword rankings to AI citation and visibility.
What Tools Does Moz Provide?
- Moz Keyword Explorer: keyword discovery, search volume estimates, keyword difficulty scores, and a priority score for each term.
- Moz Link Explorer: backlink analysis, link building opportunities, and competitor link research.
- Moz Rank Tracker: keyword position tracking and SERP monitoring over time.
- Moz Site Crawl: technical SEO issue detection and overall website health checks, similar in purpose to how screaming frog crawls a site for broken links and crawl errors.
How Many Searches Per Day on Moz?
Moz does not display an exact “searches per day” number for any keyword. Moz Keyword Explorer provides monthly search volume estimates instead, pulled from a mix of clickstream data and search engine data. If you want an approximate daily figure, divide the monthly search volume by 30. This is a rough estimate, not an official Moz metric, since real search demand shifts by day of the week and by season.
| Monthly Search Volume | Estimated Searches Per Day |
|---|---|
| 300 searches/month | Around 10 searches/day |
| 3,000 searches/month | Around 100 searches/day |
| 30,000 searches/month | Around 1,000 searches/day |
How Many Keyword Searches Can You Make on Moz Free?
A free, registered Moz account gets 10 Keyword Explorer queries per month. Each query returns core data for the keyword you search plus a set of related keyword suggestions, so a single query can still return dozens of related terms to review. The free plan is meant for testing the tool and handling light, occasional research rather than running a full content strategy.
Moz Free Features
- Limited Keyword Explorer searches (10 queries per month).
- Basic keyword metrics on each search.
- Free SEO tools, including Domain Authority checks.
- MozBar browser extension access.
- Basic link analysis data.
Moz Free works well for beginners who are still learning how keyword research fits into SEO, for small websites with a short list of target keywords, and for anyone who only needs to check search volume once in a while rather than every week.
How Many Searches Per Day Does Moz Pro Allow?
Moz Pro raises your Keyword Explorer allowance well past the free tier, and the exact number depends on which plan you pick. Using the same monthly-to-daily math, here is what each Moz Pro plan works out to.
| Plan | Keyword Queries Per Month | Approx. Per Day |
|---|---|---|
| Starter | 75 | About 2 to 3 |
| Standard | 150 | About 5 |
| Medium | 5,000 | About 165 |
| Large | 15,000 | About 500 |
Beyond raw query volume, every Moz Pro plan adds keyword suggestions you do not get on the free tier, deeper metrics like Priority Score, campaign tracking for ongoing rank monitoring, and scheduled SEO reports you can share with a client or a manager. You can also feed exported keyword data into google analytics to see how the keywords you target actually convert.
How To See How Many Searches a Keyword Gets Using Moz
- Open Moz Keyword Explorer from your Moz Pro dashboard.
- Enter your keyword into the search bar.
- Select your target country to localize the data.
- Review the estimated monthly search volume shown for that keyword.
- Analyze the keyword difficulty score to gauge ranking competition.
- Compare keyword opportunities using the suggested terms list.
How Does Moz Keyword Explorer Show Search Data?
Once you search a keyword, Moz Keyword Explorer returns four core metrics.
Search Volume
An estimate of monthly searches for that keyword in your selected location. This number reflects overall keyword demand, not guaranteed traffic.
Keyword Difficulty
A score that reflects how hard it is to rank on page one for that term, based on the strength of the pages currently ranking.
Organic CTR
An estimate of how many clicks organic results are likely to get, since some search results lose clicks to ads, featured snippets, or other SERP features.
Priority Score
A combined score built from volume, difficulty, and organic CTR opportunity, designed to help you spot keywords worth targeting first.
Moz Pricing: How Much Does Moz Pro Cost?
Moz pricing runs across five tiers, from a free plan to a large agency plan. The table below shows Moz Pro pricing on monthly billing, based on the official Moz Pro pricing page.
| Plan | Price | Best For |
|---|---|---|
| Free | $0 | Beginners |
| Starter | $49/month | Small websites |
| Standard | $99/month | SEO professionals |
| Medium | $179/month | SEO teams |
| Large | $299/month | Agencies |
Moz Pro pricing can change over time depending on plan updates and billing options, so it is always worth checking the official Moz pricing page for the latest subscription details before choosing a plan. Every paid Moz Pro plan includes Keyword Explorer, Link Explorer, rank tracking, Site Crawl audits, and SEO reports. Higher tiers raise your query limits, the number of campaigns you can track, and how many keywords and competitors you can monitor at once. Annual billing brings the cost down by roughly 20 percent on every paid plan, so it is worth checking that option if you plan to stay on Moz Pro past a few months. If you are weighing Moz against a lower cost rival, our se ranking vs moz comparison breaks down the differences plan by plan.
Is Moz Worth Using for Keyword Research?
Moz has clear strengths and a few real limits worth knowing before you subscribe.
Advantages
- Easy to use, even for people new to SEO.
- Trusted SEO metrics, including the widely cited Domain Authority score.
- Beginner friendly dashboard and workflow.
- Helpful educational resources and guides built into the platform.
Limitations
- Free searches are restricted to 10 queries per month.
- Search volume is an estimate, not a guaranteed figure.
- Advanced users doing large-scale research may need higher query limits than Moz’s mid tier plans allow.
Pairing Moz with a traffic estimation tool like similarweb or a competitor research tool like spyfu can round out the gaps in Moz’s own data, especially for competitive analysis.
Best Moz Alternatives for SEO Research
Moz is useful for keyword research and site audits, but some users need alternatives with larger keyword databases, deeper competitor research, or different pricing. Moz’s closest budget rival, se ranking, is also worth a look if cost is the main factor.
Semrush
Semrush covers competitor research, keyword analysis, and a wider set of marketing tools beyond SEO, including paid search and social tracking.
Ahrefs
Ahrefs is known for its large backlink database, along with content research and site-wide SEO analysis.
Google Keyword Planner
Google Keyword Planner offers free keyword research pulled directly from Google Ads data, making it a solid starting point before you pay for a dedicated SEO tool.
AI SEO Tools
A growing set of AI-powered SEO tools now handle keyword clustering, content briefs, and on-page optimization alongside traditional platforms like Moz. Tools such as surfer seo, frase, and answer the public each focus on a different part of the content workflow. See our full roundup of ai seo tools for small business to find platforms that match your workflow.
Conclusion: How Many Searches Per Day Can You Make on Moz?
Moz does not show an exact number of searches per day. It reports monthly keyword volume estimates instead, and you can divide that figure by 30 for a rough daily number. Free users get 10 Keyword Explorer queries a month, which suits light or occasional research. Moz Pro raises that limit sharply, from 75 queries a month on Starter up to 15,000 on the Large plan, and adds advanced metrics, rank tracking, and reporting. Choose your plan based on how many keywords you actually need to research each month, not just the lowest sticker price.
Frequently Asked Question
Is Moz reliable?
Moz is a reliable source for SEO data. Its Domain Authority score and keyword volume estimates are built from large crawl and clickstream datasets and are widely used across the industry. No SEO tool, including Moz, gives exact numbers straight from Google, so treat every metric as a close estimate rather than a fixed fact.
Is Moz safe to use?
Moz is a safe, trusted SEO software platform used by agencies and in-house marketers worldwide. It does not harm your website or your rankings. Moz only reads public data and data you connect, such as Google Search Console, and uses it to show you analysis and optimization suggestions.
Does Moz Pro do local SEO?
Moz Pro supports local SEO through rank tracking by city or zip code and through Moz Local, a connected product built for managing business listings. You can track how your site ranks in specific locations and monitor local pack visibility alongside standard keyword rankings.
How often does Moz Pro update rankings?
Ranking updates depend on the tracking frequency you set inside a Moz Pro campaign, usually daily or weekly. Moz Pro Rank Tracking then refreshes your keyword positions on that schedule, so you can log in and see how each tracked keyword has moved since the last update.
